disruptive ad pattern #1

Advertising provides the visuals with which we are most familiar. They project and reflect our most basic fears and desires through appealing images and these images can also provide raw material for a more formal image play of visual association. In this piece I used vinyl advertisements as elements in a camouflage pattern meant to blend into the texture of 14th St. Similar to military camouflage in its graphic, overall design, the pattern was customized to the shapes and cast shadows of the city rather than nature —less dappled and more angular. The disruptive pattern breaks up the outline of the body and the color scheme reflects the colors of the street and buildings, billboards and work sites, allowing the wearer to “blend in” to the background.